I started my business way back in 2007, when I was living in France and couldn’t find any kits that I wanted to stitch. I have loved all forms of needlework, drawing and making since childhood. After college I worked in Graphic Design and learned a lot about layout, colour, scale and typography which has informed my work. I think of myself very much as a designer and illustrator that works mainly in wool, rather than solely a needleworker. I adore the softness, texture and colour that wool can bring to a space and I keep the traditional methods and materials used in these crafts, injecting my own vision. I am drawn to bold design, bright colour, drama, typography, the unexpected and the whimsical. I always keep in mind how any design would create a focal point in the home.

My designs have been featured in many publications including Elle Deco, The Sunday Times and Living Etc. I won Designer of the Year at the first ever Needlecraft Awards and my collection of portraits for Appletons Wool hangs in Liberty of London.

As well as designing, I love to spread the joy of needlepoint through teaching. I have taught at the Victoria & Albert Museum, West Dean College, Charleston House and Monk’s House (former home of Virginia Woolf). I also wrote and shot a course on designing cross stitch portraits for the online course website Domestika.